We put the same rigour into each piece of creative work we do - whether that's a brand, an integrated campaign, a website, an advert or a piece of printed material - developing strong creative concepts that answer a brief that's informed by our strategic work. We take pride in the fact that all our creative design and messaging has a strong connection with the customer insight that's behind it. This ensures our creative is effective and delivers value to your business.
Your brand is the sum of everything you do and your visual identity needs to reflect this in a way that your customers can relate to and connect with. Every time we work with a client, we make sure that their brand is appropriate and that the visual language that sits behind it is compelling and versatile enough to work across every type of material they will need to use to communicate effectively with their customers. Whether you are launching a new business, are moving to the next phase in your organisations development, or need to respond to something that's happening in your business right now, we put the same rigour into designing a brand that is fit for your business and connects with your customers.
An essential part of any brand is tone of voice - a way of talking to customers that fits with how they are trying to portray themselves. We not only help you develop this, but also then apply these rules consistently when creating content for your campaigns and materials. We are specialists in developing content across different styles of communication and are always mindful of our client's tone of voice when writing copy for each type of communication that's appropriate for you.
We write for the audience and not for the client - eliminating industry jargon to create content that is appropriate for the customers you are trying to attract.
Branding déjà vu… the new way forward?
Two recent high profile rebrands for Co-op and NatWest both have one thing in common - they have returned to their original 1960s logos. Is this approach simply nostalgia or smart creative thinking for the current climate?
Steve Edwards, Creative Director, Limewash