'Using social media to stand out from the crowd'
With media consumption shifting from TV to mobile devices, organisations who don’t yet have a presence on social media, or who fail to engage their audiences online, are missing out on reaping the benefits of the greatest PR tool of our time.
Sarah Brereton, Director, Limewash
'Branding Déjà Vu...the New Way Forward?'
Two high profile rebrands for Co-op and NatWest both have one thing in common - they have returned to their original 1960s logos. Is this approach simply nostalgia or smart creative thinking for the current climate?
Steve Edwards, Creative Director, Limewash