Through a variety of foundation, masters and degree level courses, Cambridge School of Visual and Performing Arts aim to develop the skills and confidence of it's students and produce talent ready for life in the creative industries. Limewash were brought into to help define what makes them different and develop a positioning and campaign that reflected that difference.
From gathering insight from their students we realised that there was an opportunity for a warm, engaging, open and honest brand in this space. With this in mind, we developed the simple, yet effective 'Get More' campaign.
The campaign theme worked so well that CSVPA then adopted it as brand theme and we built it into their prospectus - creating an elegant, premium prospectus with a warmth and personality.
The 'Get More' theme allowed us to present their points of difference in a succinct way (eg Get More Smiles).
Photography was also key to the success of all the content we produced for them. We captured their students in a natural, fun and playful way to bring to life the friendly, community spirit at CSVPA.
The campaign theme of 'Get More' was very versatile and was used to create impactful ads that simply explained what students would get more of at CSVPA.