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Netherhall School & Sixth Form Centre

Netherhall School and Sixth Form Centre is a large, mixed comprehensive in Cambridge. Facing an increasingly competitive local schools environment, especially for sixth form students, we helped Netherhall communicate a new, contemporary image that effectively sets it apart from the other schools and colleges in the area.

A new form of prospectus

Limewash were appointed to produce new prospectuses for both the school and sixth form centre. We approached the project by first identifying the audience considerations, before creating content and concepts to address these considerations. Traditional school prospectuses tend to contain lots of course information and detail - content that we felt, in Netherhall's case, would be best placed elsewhere. We challenged the effectiveness of this conventional format and focused more on conveying the experience of life at Netherhall for the students - which has been identified as a really important factor for both students and parents alike.

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A bold contemporary style

Working in close collaboration with the Netherhall's senior management team, we gained insights into the unique personality and ethos of the school. Our solution was to create more of a brochure like feel. We created a bold contemporary style, together with a photographic essay capturing the vibrant, dynamic, and diverse nature of the school and sixth form.

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Strong messages added to the visual tone of voice, conveying a confident and progressive school.

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A different approach for course information

In addition to the two brochures, we also created a folder as a smart way of keeping both the brochures and selected course information together in one place for distribution at open evenings and school events. By separating out the course information, which changes frequently, we have ensured a longer shelf life for the brochure and significant savings in print and reprint costs.

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A new bold use of colour and contemporary style reflecting vibrance and diversity.

What the client says:

"Working with Limewash has been a pleasure: from first contact to last there was no doubt that we were in safe hands; they ‘got us’ better than we ‘got ourselves!’ The final product was superb giving a foundation from which to develop."

Chris Tooley, Principal, Netherhall School

 

Work

Explore more of our work and find out how we’ve helped clients strategically improve their brand and communications.

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CONTACT US

01223 813 557
info@limewash.co.uk

The Old Station,
Station Road, Stow-cum-Quy,
Cambridge CB25 9AJ

 

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