Our job was to elevate St John’s Innovation Park as a place in its own right and position it with a strong message and brand. Given the equity in the name and reputation of St John’s Innovation Centre we needed to carefully consider how to elevate the Park brand to sit comfortably alongside the Centre whilst at the same time demonstrating that the Centre was actually part of the wider Park environment and community, as opposed to a standalone entity. 

We created a strong, vibrant, cutting edge brand and messaging framework for St John’s Innovation Park, which collectively makes a strong statement and elevates the Park within the context of business, science and innovation/technology locations in the region. This bold approach is a good fit with the types of organisations currently located there and acts as a strong pull for prospective occupiers too. The more prominent and eye catching approach, also helps both the internal and external audiences to pay much more attention to the place itself, which is now seen as the wider Park community that it actually is, rather than the site of a well-known innovation centre.

However, we didn’t stop at brand identity, given that this is just one element of a brand in its truest sense. The community already on the Park were an exciting mix of tech, innovation and life science companies, all operating in key sectors crucial to the future of the UK economy. However, they weren’t necessarily aware of what additional benefits being part of St Johns Innovation Park actually offered, including on-site sports activities, business-focused networking, talks and social events to name a few. Our job therefore included engaging with the existing Park community to communicate the St John’s Innovation Park value proposition to them too, signpost how they could get the most out of it and build their success stories into the wider narrative for the benefit of both the existing occupiers as well as the Park. To this end we set up the St John’s Innovation Park digital (website) and social channels in order to consistently and regularly showcase the community and its pioneering work, alongside messages which demonstrate what makes the Park a different and exciting place to be.  

Today, we are retained by St John’s College to manage all marketing and communications Park wide, including the ongoing management of its social and digital channels, press and media liaison and the design and execution of specific initiatives to promote special projects, such as the future development of the Park.